“I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.”
Quote by Alex Bogusky
Author
Alex Bogusky
Alex Bogusky, born on July 31, 1963, is an accomplished designer whose work has had a profound impact on the advertising and design industries. Known for his unique creativity and forward-thinking design philosophy, he has left an indelible mark on the field. more
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