“Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.”
This book explores the relationship between typography and design, offering insights into how the arrangement and selection of typefaces can enhance the readability and impact of visual content. It covers various aspects of typography, including letterforms, spacing, alignment, and hierarchy, providing practical advice for designers and anyone interested in improving their typographic skills. more
Ellen Lupton is a renowned graphic designer, born in 1963. She is known for her contributions to graphic design, book design, and design theory. Lupton has had a significant impact in the field of visual communication, inspiring countless designers with her work and publications. more
“Are some free fonts a gift to humanity rather than a blight on typographic civilization ?”
“The works of 'abstract' art are subtle creations of order out of simple contrasting elements.”
“Asymmetry is the rhythmic expression of functional design.”
“White space is to be regarded as an active element, not a passive background.”
“If you look after truth and goodness, beauty looks after herself.”