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Quote by Claude C. Hopkins

“The advertising man who spares the midnight oil will never get very far.”

Quote by Claude C. Hopkins

Author

Claude C. Hopkins

Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry in the United States, often referred to as the father of modern advertising. He revolutionized the advertising industry through empirical research and scientific methods, profoundly influencing brand marketing and advertising creativity. more

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