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Quote by Al Ries

“Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.”

Quote by Al Ries

Author

Al Ries
Al Ries

Al Ries, born on November 14, 1926, is a renowned marketing and advertising author whose works have had a profound impact on marketing theory, particularly in the area of brand positioning. more

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