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Quote by Franca Sozzani

“Today it's normal. Photos used to be a support to the text, but we turned things around, reducing the words to a minimum.”

Quote by Franca Sozzani

Author

Franca Sozzani was an influential Italian fashion journalist and editor-in-chief of Vogue Italia from 1988 to 2016. She was known for her innovative approach to fashion and her commitment to diversity and inclusivity in the industry. more

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“When we launched our [ Vogue] site around five years ago, I had already started this process on paper. We are now building an enormous portfolio of photos, we've uploaded two million photos and we have three people that review them.”

People Years Two Three Process Millions Five Building Paper Years Ago Enormous Five Years Reviews Site Vogue Portfolios

Author:Franca Sozzani

“We've created a community and these images [from Vogue] will live on with exhibitions, postcards, projections. We help them gain more exposure. Instagram already works as a selection. It's my curiosity into the world of youth, what they do, what they buy.”

World Helping Community Youth Gains Curiosity Selection Exposure Projection Instagram Exhibitions Vogue Postcards

Author:Franca Sozzani

“Social media are fundamental to communicate and understand what happens in the world. It's a point of view and an immediate commentary.”

World Happens Social Views Media Fundamentals Communicate Social Media Point Of View Commentary

Author:Franca Sozzani

“What worries me is that now, communication is virtual.”

Worry Communication

Author:Franca Sozzani

“As for Instagram, I follow about 100 people, but I am not interested in what a designer is doing or what a friend of a friend is doing. I upload my photos on Instagram.”

People Designer Not Interested Instagram

Author:Franca Sozzani

“You just click and you get 18,000 screen shots on how to apply lipstick, for example, but there will be the same selection that has taken place in paper in digital, too.”

Taken Example Paper Shots Screens Digital Selection Clicks Lipstick

Author:Franca Sozzani

“Vogue is not a practical magazine, it provides sensations, feeling, moods, you like the photos.”

Feelings Mood Practicals Magazines Sensations Vogue

Author:Franca Sozzani

“You can look up "heart" and get 100,000 voices, but slowly the ones at the end are no longer credible, so there will be a selection in Web sites, too.”

Looks Heart Ends Voice Look Up Site Selection Credible

Author:Franca Sozzani

“Credibility is a must. Think of all those bloggers that kill us with photos outside the shows - there will be a selection there, too. Not because some are less good, but those that do not impose a style will have fewer requests.”

Thinking Shows Style Fewer Selection Credibility Request Bloggers

Author:Franca Sozzani

“Instagram has been around for what, maybe a couple of years? Already it has shut down some small blogs - it's a collector of others and those most followed. It's already a selection. I imagine this further selection will take place in the next two years. It's going to be very fast.”

Years Has Beens Two Next Imagine Couple Two Years Selection Blogs Instagram Collectors

Author:Franca Sozzani