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The Referral Rules! 7 Ways to Get More Profitable Referrals

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Timothy M. Houston

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“Wearing Nametags- On Yourself The purpose of wearing nametags in the first place is for people to see your name. Otherwise, why bother? We have all seen nametag placements that range from proper to downright raunchy. People can get pretty creative about where they place them and it is not always appropriate. For this book, we will focus on the best practices.”

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Book:The Art of Communication: 8 Ways to Confirm Clarity & Understanding for Positive Impact
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“To make a positive first impression, where is the best place to wear a nametag? Since we shake hands with our right hand, placing your nametag on the right side of your body will make it quickly visible for the best eye contact. Within a few inches of your collar bone and right shoulder will provide greater visibility even when you are sitting down.”

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Book:The Art of Communication: 8 Ways to Confirm Clarity & Understanding for Positive Impact
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“Wearing Nametags- On Others I enjoy reading nametags and calling people by their names before we have officially met or been introduced. It provides an instant icebreaker. Walking up to someone and saying, “Hi Brenda! I’m Susan!” creates a quick connection that might not have happened were her name not displayed.”

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Book:The Art of Communication: 8 Ways to Confirm Clarity & Understanding for Positive Impact
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“Business Cards “Do you attend events where business cards are exchanged in a networking environment? My friend Brian Haugen is a networking ninja. His gregarious personality and love for people have enabled him to easily win friends and influence people. He has a lot of tips, but one of his best is regarding how to best handle business cards. When I asked him for his thoughts on being an effective networker, he shared that there is an art to how to receive someone’s business card with respect and interest. He continued by saying, “When someone hands you their card, take a moment to hold it, read it, repeat their name and then make a comment or ask a question. And make notes on their card to help you remember the exchange.” This small action communicates you are genuinely interested and want to remember them.”

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Book:The Art of Communication: 8 Ways to Confirm Clarity & Understanding for Positive Impact
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“Too often when people hand us their cards, we quickly slip them into our pockets or purses without giving notice to what it says. Subliminally, it tells the other person that we don’t care or are not interested. Take a moment to demonstrate your interest; this will help your newfound relationship be off to a good start. Small actions can make a significant impact!”

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Book:The Art of Communication: 8 Ways to Confirm Clarity & Understanding for Positive Impact
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“Have you ever met a new person and within seconds forgotten his or her name? It can be embarrassing, can’t it? Many people will laugh, brush it off, and say, “I simply can’t remember names!” But you should take remembering seriously.”

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Book:The Art of Communication: 8 Ways to Confirm Clarity & Understanding for Positive Impact
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“Zoroastrianism? Oh, there’s never been but a few hundred thousand of them at any one time, mostly located in Iran and India, but that’s it. The one true faith. If you’re not a Zoroastrian, I’m afraid you are bound for Hell.” The man looked stunned and shocked. "It's not fair." The demon gave a mirthful laugh. “Well, it was fair when you were sending all the Chinese to Hell who had never heard of Jesus. Wasn’t it?”

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Author:Steven L. Peck
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“To remember people’s names, use usual Imagery—Connect the name with a mental picture that will remind you of that person. If his name is Barry, think of berries. If her name is Cheri, imagine her drinking cherry punch.”

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Book:The Art of Communication: 8 Ways to Confirm Clarity & Understanding for Positive Impact
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