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Quote by Luigi Colani

“I learned to ask myself questions like: Why is something made the way it is? Why does a motorcar look like it does? Is it right or wrong? What is an airplane? Why is it shaped like that? Then, later, I became a diver and studied subaquatic life and the streamlining of sharks and manta rays. Any fish is superior to the shapes we humans have invented - and unchanged for 250 million years, imagine!”

Author

Luigi Colani

Luigi Colani, born on August 2, 1928, is an internationally renowned industrial designer from Italy. Known for his unique design style, his work spans across various fields such as cars, aircraft, and furniture, characterized by minimalist, fluid, and eco-friendly design philosophies. Colani's designs are not only aesthetically pleasing but also functional and practical, leaving a profound impact on modern industrial design. more

“It took two years of me telling Canon engineers that a camera is a thing between the human hand and the human eye, so it had to have ergonomics on both sides! They got the message, and we did it, and overnight it was the camera of the world. Everyone - Nikon, Yashica, Sony - all copied Colani.”

World Eye

Author:Luigi Colani

“Everybody was inspired by the drawings and the wind tunnels and the race cars - but no one wanted to work with me because I had a reputation for being an aerodynamic dictator!”

Car Inspired Reputation Dictator Race Car

Author:Luigi Colani

“1973 was the first gasoline crisis in the world. That year, I designed the first aerodynamic truck, eating 40 percent less fuel. I put it on exhibit everywhere. It was 30 years ahead of its time. Nobody is building it today, and everybody still has problems with their boxy cars and trucks eating up fuel.”

World Problem Today Car Building Eating Crisis Truck

Author:Luigi Colani

“You see, if you are 30 years ahead of your time, you will always have difficulty speaking with the bosses in the industry. They are too conservative.”

Difficulty Conservative Boss

Author:Luigi Colani