“Outside speech, the association that is made in the memory between words having something in common creates different groups, series, families, within which very diverse relations obtain but belonging to a single category: these are associative relations.”
Quote by Ferdinand de Saussure
Author
Ferdinand de Saussure
Ferdinand de Saussure, born on November 26, 1857 in Geneva, Switzerland, and died on February 22, 1913. He was a Swiss linguist and the founder of structuralism in linguistics, regarded as one of the most important linguists of the 20th century. more