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Quote by Jay Conrad Levinson

Work

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Guerrilla Marketing, 4th edition provides a comprehensive guide to cost-effective marketing techniques for small business owners seeking to maximize profits without significant investment. more

Author

Jay Conrad Levinson
Jay Conrad Levinson

Jay Conrad Levinson, born in 1933 in the United States, was a renowned writer. He is best known for his concept of guerrilla marketing, which has had a profound impact on the field of marketing. Levinson's work emphasizes how small businesses can stand out in a competitive market with innovative and low-cost strategies. more

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“There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.”