“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”
Quote by Beth Comstock
Author
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“Good marketers see consumers as complete human beings with all the dimensions real people have.”
“If you're a good marketing person, you have to be a little crazy.”
“The stories that spread today empower us and give us belief in our own heroic potential.”
“If your content isn't driving conversation, you're doing it wrong.”
“Your brand is a story unfolding across all customer touch points.”
“Making promises and keeping them is a great way to build a brand.”
Source: Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Source: The Signal and the Noise: Why So Many Predictions Fail-but Some Don't
