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Quote by Tamara Mellon

“It felt like strappy sandals were looking really old lady-ish; really dated and not cool.”

Quote by Tamara Mellon

Author

Tamara Mellon is a renowned British designer known for her innovative and successful contributions to the fashion industry. Born on July 7, 1967, she graduated from the London College of Fashion. Mellon is best known for her eponymous brand, Tamara Mellon, which specializes in high-end footwear and accessories for women. Her unique design style has won her acclaim from both the fashion world and consumers. more

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“I often get the question from people, "well how can you sell luxury at that price?" What I'm explaining to everyone is I'm still paying the same factory cost as I paid when they were $800. I pay the same as my competitors who are in the luxury space pay, I just don't mark them up as much because I haven't put them in a wholesale channel. I don't have to put that extra margin on them.”

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“Direct to consumer really gives you control of your business completely.”

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“I don't believe in doing collections anymore.”

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“I don't believe in delivering four times a year and then also delivering things that are not season appropriate.”

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“The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.”

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“What we're doing is giving her new exciting fashion things every month.”

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“[My consumer] is a combination of people who would have shopped with me when I was at Jimmy Choo and then also because of price point, there is a broader audience now that we can reach.”

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“Everything we're doing means there is a much bigger audience that we can reach.”

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“I tried to put direct to consumer through a wholesales channel - the industry was just not ready to adapt and change. The other issue I had was with Jimmy Choo.”

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“I went back to the factories that I worked with at Jimmy Choo because they don't work for Jimmy Choo exclusively.”

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