“Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.”
Quote by Frank Luntz
Author
Frank Luntz
Frank Luntz is a renowned language strategy consultant, born on February 23, 1962. He has a significant influence in the fields of politics, business, and public relations, known for his deep understanding of language and communication. more
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