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Quote by Rachel E. Carter

“You, you are a cockroach. No matter how many times we tried to get rid of you, you kept finding a way to scuttle your way back. And as much as I don’t like you, well, you are persistent. And even I can admire you that.”

Quote by Rachel E. Carter

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Candidate

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Rachel E. Carter

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“Oh, those are all our very best moments, when we’re wasting our lives. It’s an act of magnificent rebellion to do meaningless things, to waste time, to swim and drink soda and sleep late. To be silly and frivolous, to laugh at stupid little jokes and tell stupid little stories. Or to paint big paintings, the biggest you can manage, and to try to learn to whisper in color. To look for a way to show other people: this was me, these were my humans, these were our farts. These were our bodies, and they were small, far too small, because they couldn’t contain all our love. That’s all of life. All we can hope for. You mustn’t think about the fact that it might end, because then you live like a coward, you never love too much or sing too loudly. You have to take it for granted, the artist thinks, the whole thing: sunrises and slow Sunday mornings and water balloons and another person’s breath against your neck. That’s the only courageous thing a person can do.”

“The political merchandisers appeal only to the weak­nesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them. For this pur­pose all the resources of psychology and the social sciences are mobilized and set to work. Carefully se­lected samples of the electorate are given "interviews in depth." These interviews in depth reveal the uncon­scious fears and wishes most prevalent in a given so­ciety at the time of an election. Phrases and images aimed at allaying or, if necessary, enhancing these fears, at satisfying these wishes, at least symbolically, are then chosen by the experts, tried out on readers and audiences, changed or improved in the light of the information thus obtained. After which the political campaign is ready for the mass communicators. All that is now needed is money and a candidate who can be coached to look "sincere." Under the new dispen­sation, political principles and plans for specific action have come to lose most of their importance. The person­ality of the candidate and the way he is projected by the advertising experts are the things that really mat­ter. In one way or another, as vigorous he-man or kindly father, the candidate must be glamorous. He must also be an entertainer who never bores his audience. Inured to television and radio, that audience is accustomed to being distracted and does not like to be asked to con­centrate or make a prolonged intellectual effort. All speeches by the entertainer-candidate must therefore be short and snappy. The great issues of the day must be dealt with in five minutes at the most -- and prefera­bly (since the audience will be eager to pass on to something a little livelier than inflation or the H-bomb) in sixty seconds flat. The nature of oratory is such that there has always been a tendency among politicians and clergymen to over-simplify complex is­sues. From a pulpit or a platform even the most con­scientious of speakers finds it very difficult to tell the whole truth. The methods now being used to merchan­dise the political candidate as though he were a deo­dorant positively guarantee the electorate against ever hearing the truth about anything.”