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Master of Stupidity

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Toba Beta

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“Good-bye,' I said to them, but they didn't seem to hear me, and why would they have wanted to? Why would they have wanted to do with the world outside of each other? Outside each other, they were mean little human beings like the rest of us, the kind of people you both loathed and pitied. Separately, they were characters, and not in a good way. But together they were something to wonder at and maybe even envy. I had this unoriginal thought as I walked out the door and toward my van: love changes us, makes us into people whom others then want to love. That's why, to those of us without it, love is the voice asking, What else? What else? And to those of us who have had love and lost it or thrown it away, then love is the voice that leads us back to love, to see if it might still be ours or if we've lost it, love is also the thing that makes us speak in aphorisms about love, which is why we try to get love back, so we can stop speaking that way. Aphoristically, that is.”

“Le développement du système métabolique qui a dû, à mesure que s'appauvrissait la soupe primitive, 'apprendre' à mobiliser le potentiel chimique et à synthétiser les constituants cellulaires pose des problèmes herculéens. Il en est de même pour l'émergence de la membrane à perméabilité sélective sans quoi il ne peut y avoir de cellule viable. Mais le problème majeur, c'est l'origine du code génétique et du mécanisme de sa traduction. En fait, ce n'est pas de 'problème' qu'il faudrait parler, mais plutôt d'une véritable énigme.”

“Bean mentions that the tree does not flower until 30 to 40 years of age. American references have stated 10 to 14 years. All authors, including this one, tend to pass along time-honored information without determining, first hand, the actual response in question.”

“Service journalists. That's how an editor-in-chief described us to a roomful of corporate communicators. We are, he said, purveyors of ideas, of information and inspiration through writing intended to produce a positive response. Call what we do, then, action journalism. Transcending the mere delivery of information, it is writing with the expectation that our readers will act as a result of reading our words. And because of what we expect from them as a result of our efforts, a huge difference separates our kind of writing from the standard journalist's. They report and analyze. We report and advocate. They help sell newspapers and magazines. We help achieve organizational goals by influencing action. We create and enhance employee, shareholder, and customer confidence, build faith in corporate leadership, pride in its products. We heighten employee morale, foster belief in our company's intrinsic worth and trust in its mission. Ours is journalism with a definite slant, specific points of view, ulterior motives, particular objectives, all tilted toward the company, institution, association, or agency employing us.”