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Quote by Marshall McLuhan

“In the "Republic," Plato vigorously attacked the oral, poetized form as a vehicle for communicating knowledge. He pleaded for a more precise method of communication and classification ("The Ideas"), one which would favor the investigation of facts, principles of reality, human nature, and conduct. What the Greeks meant by "poetry" was radically different from what we mean by poetry. Their "poetic" expression was a product of a collective psyche and mind. The mimetic form, a technique that exploited rhythm, meter and music, achieved the desired psychological response in the listener. Listeners could memorize with greater ease what was sung than what was said. Plato attacked this method because it discouraged disputation and argument. It was in his opinion the chief obstacle to abstract, speculative reasoning - he called it "a poison, and an enemy of the people.”

Quote by Marshall McLuhan

Work

The Medium is the Massage

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Author

Marshall McLuhan
Marshall McLuhan

Marshall McLuhan was a renowned Canadian philosopher, communication theorist, and media theorist whose theories had a profound impact on modern media and communication technologies. His famous 'The Medium is the Message' theory, among others, has influenced the fields of advertising, film, television, and the internet. more

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“It was just as the 1914 War burst on me that I made the discovery that "legends" depend on the language to which they belong; but a living language depends equally on the "legends" which it conveys by tradition. (For example, that the Greek mythology depends far more on the marvellous aesthetic of its language and so of its nomenclature of persons and places and less on its content than people realize, though of course it depends on both. And vice versa. Volapuk, Esperanto, Ido, Novial, &C. are dead, for deader than ancient unused languages, because their authors never invented any Esperanto legends.). (letter 180)”