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Become a Better You

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Israelmore Ayivor

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“If you want to retain your customers, attract more customers, and don’t want to unnecessarily spend your budget in marketing campaigns which will fail because of your increasing number of dissatisfied customers, start working on your customer service strategy right now.”

MarketingSpendingCampaignsBudgetsCustomer ServiceFailsAttract CustomersCustomer Service StrategiesDissatisfied CustomersRetain Customers
Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure
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“The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare and deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience. And therein lies one of the most powerful influences of the television commercial on political discourse.”

PoliticsDemocracyCampaignsDebateAdvertisingDiscourseElectionsPollingIrrelevancy
Book:Amusing Ourselves to Death: Public Discourse in the Age of Show Business
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“The people who explain politics for a living – the politicians themselves, their advisers, the media who cover them – love to reach conclusions like this one. Elections are decided by charismatic personalities, strategic maneuvers, the power of rhetoric, the zeitgeist of the political moment. The explainers cloak themselves in loose-fitting theories because they offer a narrative comfort, unlike the more honest acknowledgment that elections hinge on the motivations of millions of individual human beings and their messy, illogical, and often unknowable psychologies.”

PoliticsCampaigns
Book:The Victory Lab: The Secret Science of Winning Campaigns
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“Our campaigns have not grown more humanistic because our candidates are more benevolent or their policy concerns more salient. In fact, over the last decade, public confidence in institutions-- big business, the church, media, government-- has declined dramatically. The political conversation has privileged the nasty and trivial. Yet during that period, election seasons have awakened with a new culture of volunteer activity. This cannot be credited to a politics inspiring people to hand over their time but rather to campaign, newly alert to the irreplaceable value of a human touch, seeking it out. Finally campaigns are learning to quantify the ineffable—the value of a neighbor's knock, of a stranger's call, the delicate condition of being undecided-- and isolate the moment where a behavior can be changed, or a heart won. Campaigns have started treating voters like people again.”

PoliticsCampaigns
Book:The Victory Lab: The Secret Science of Winning Campaigns
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“What the turbulent months of the campaign and the election revealed most of all, I think, was that the American people were voicing a profound demand for change. On the one hand, the Humphrey people were demanding a Marshall Plan for our diseased cities and an economic solution to our social problems. The Nixon and Wallace supporters, on the other hand, were making their own limited demands for change. They wanted more "law and order," to be achieved not through federal spending but through police, Mace, and the National Guard. We must recognize and accept the demand for change, but now we must struggle to give it a progressive direction. For the immediate agenda, I would make four proposals. First, the Electoral College should be eliminated. It is archaic, undemocratic, and potentially very dangerous. Had Nixon not achieved a majority of the electoral votes, Wallace might have been in the position to choose and influence our next President. A shift of only 46,000 votes in the states of Alaska, Delaware, New Jersey, and Missouri would have brought us to that impasse. We should do away with this system, which can give a minority and reactionary candidate so much power and replace it with one that provides for the popular election of the President. It is to be hoped that a reform bill to this effect will emerge from the hearings that will soon be conducted by Senator Birch Bayh of Indiana. Second, a simplified national registration law should be passed that provides for universal permanent registration and an end to residence requirements. Our present system discriminates against the poor who are always underregistered, often because they must frequently relocate their residence, either in search of better employment and living conditions or as a result of such poorly planned programs as urban renewal (which has been called Negro removal). Third, the cost of the presidential campaigns should come from the public treasury and not from private individuals. Nixon, who had the backing of wealthy corporate executives, spent $21 million on his campaign. Humphrey's expenditures totaled only $9.7 million. A system so heavily biased in favor of the rich cannot rightly be called democratic. And finally, we must maintain order in our public meetings. It was disgraceful that each candidate, for both the presidency and the vice-presidency, had to be surrounded by cordons of police in order to address an audience. And even then, hecklers were able to drown him out. There is no possibility for rational discourse, a prerequisite for democracy, under such conditions. If we are to have civility in our civil life, we must not permit a minority to disrupt our public gatherings.”

PoliticsChangeCampaignsElectionsVoting RightsElectoral CollegeVoter RegistrationProgressive PoliticsCampaign Funding
Book:Down the Line: The Collected Writings of Bayard Rustin
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