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Quote by Steve Woodruff

“The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise.”

Quote by Steve Woodruff

Book:Clarity Wins: Get Heard. Get Referred.

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Clarity Wins: Get Heard. Get Referred.

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“Stories connect us at a human level that factual statements and logical arguments can't possibly match.”

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“Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.”

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“Your network is the new professional safety net.”

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“If you start with a smart strategy, and clear vision, you will be able to achieve superior results to reach the right audiences, through the right channels at the right time.”

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“Healing is the activation of inner resources during the process of recovery.”

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“When it comes to public relations, perception is reality. The reality is, the size, scope and strengths of the campaign must be directed towards a specific target audience in order for it to be effectively executed.”

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“Nobody cares about you, your brand, or your company. You're irrelevant...until proven otherwise.”

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“If you're going to err, err on the side of simplicity...assume that you have a very brief time to make an impression, and that you'll be allocated a tiny amount of memory space in overloaded and preoccupied brains of your audience.”

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“A memory dart is your shorthand verbal business card. It is your identity implanted directly into the memory of your listener.”

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“What we offer needs to be a clear and obvious fit for our customers. We need to help others envision exactly what they're buying - in concrete terms.”

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