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Public Relations Quotes

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Public Relations Quotes

“Networking isn't how many people you know, it's how many people know you.”

“You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.”

“As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.”

“As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith’s basic principles remain valid, they do so only at very general levels. For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith’s scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is among huge multinational companies, with the ability not only to influence prices but to redefine technologies in a short span of time (think about the battle between Apple and Samsung) and to manipulate consumer tastes through brand-image building and advertising.”

“I finish writing the emails and send them. I check that Yulia has access to the banking apps-a fairly pointless exercise because all my accounts have been frozen for months by lawsuits filed by "Putin's chef," Yevgeny Prigozhin, a man who, in the days of the U.S.S.R., was convicted of aggravated robbery but has now become, thanks to his friendship with Putin, "a successful entrepreneur" with a monopoly on the food supply to the day cares and schools of Moscow. We are running out of time. One more meeting is scheduled. I call Leonid Volkov, our chief of staff, Maria, and Kira. Yulia joins us. We briefly discuss the plan of action for each possible scenario: we get home without hindrance; I am arrested at the airport and jailed; I am detained, then released, and the Kremlin waits for the indignation to subside and then has me arrested; nothing happens, but I am arrested in a couple of weeks on a different charge, and so on. These scenarios are approaches the Kremlin has already used on us. In the twenty-first century you are confronted not just by the machinery of a repressive state but by the PR machinery of that state. Public opinion is what matters to all the players. The same action performed in subtly different ways can either leave people unmoved or enrage them and bring them out onto the streets to demonstrate. Everything has to be taken into account, including what day of the week it is and the weather.”

“The more successful your business becomes, the more media you will attract!”

“A press release announces your news. A media alert informs reporters of an event's location and time. Both belong in your trade show PR toolkit. Use the press release to share a story and the alert to drive attendance.”

“No day God created is the same; so I can't wake up tomorrow and look like yesterday's leftover-do-overs" ~ Lady Tracey Bond, The #DoubleOhhSevenEffect”

“There is a blackout in media coverage of issues concerning whales and dolphins in Japan, with the exception of the government's viewpoint. It is simply amazing how little good information (and how much bad information) the public in Japan gets about the worldwide controversy over whaling and dolphin killing, all because the media bows to the wishes of the Japan Fisheries Agency.”

“The best way to get an idea across to the public, however outlandish, is to have the courage to present it to them in the first place. It’s easy to get sidetracked by overthinking something or trying to second-guess the general populace because of doubts and fears. They will be the ultimate authority on what they like and don’t like in the end.”

“As the Public Relations Expert, your focus has to be on managing the creative development and production of all marketing campaigns and initiatives. The responsibility for branding, advertising, and promotional collateral is all yours.”

“Trade shows and events drive a surge in readership for trade magazines, websites, and newspapers. This spike is a prime opportunity to expose your company to thousands of potential buyers.”

“Beyond the pitch, the must successful Public Relations agencies are BOSS because they know the power of strategic execution and can be trusted to get the job done. They have broad affiliations and talented staff who know their industry, and are willing to try new ways to reach a wider audience.”

“Public relations boosts the value of your trade show presence by attracting new customers, driving booth traffic, and securing coverage in trade publications. It also opens doors to journalists and bloggers you might not have reached otherwise. Best yet, many of the opportunities cost nothing.”