“When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, "We need to find a lead steer!" The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede.”
Quote by Ryan Holiday
Work
Trust Me, I'm Lying: Confessions of a Media Manipulator
This book provides an inside look at the strategies and tactics used by media manipulators, offering a unique perspective on the influence of misinformation and the power of media in shaping public opinion. more
Author
Ryan Holiday
Ryan Holiday (born June 16, 1987) is an American author, marketer, and advocate of Stoicism. He is best known for his books such as 'The Obstacle Is the Way' and 'The Daily Stoic,' which apply ancient philosophy to modern life. Holiday served as the director of marketing for American Apparel and has written for Forbes, Fast Company, and The New York Observer. His works have sold over 4 million copies worldwide and been translated into 30 languages. Through his books, podcast, and speaking engagements, Holiday promotes Stoic principles to help people navigate adversity, stress, and uncertainty. He lives in Austin, Texas, with his family. more
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