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Colin A. Ross

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“The scarcity mindset in dating often goes hand in hand with the sunk cost fallacy. The sunk cost fallacy says that it is bad to lose something we have invested time, money, energy or emotions into, regardless of whether that something is still actually doing anything for you. Humans are highly risk averse creatures, so we tend to prefer NOT losing something over potentially gaining something, even if we don't like what we would lose.”

“In this chapter I focused on the dopamine-driven reward system and its role in delivering life's goodies. But there's a mirror-image brain network, often called the loss avoidance system, whose job it is to call our attention to risk. If the reward network chases shiny fruit, the loss avoidance system worries about bad apples.”

“She takes a cautious approach to toasting bread. She does it by degrees, nervous of burning it. But the trouble is, by popping it up and down five times to check on its progress, she provides herself with plenty of opportunities to forget about the toast entirely and burn it to a crisp. Her cautious approach to toasting, I fancy, actually has the unintended consequence of making it more likely she'll burn her breakfast. Is there a life lesson in this, I wonder?”