“The reward of the self are fueled by "intrinsic motivation" as highlighted by the work of Edward Deci and Richard Ryan. Their self-determination theory espouses that people desire, among other things, to gain a sense of competency. Adding an element of mystery to this goal makes the pursuit all the more enticing.”
Quote by Ryan Hoover
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Hooked: How to Build Habit-Forming Products
This book explores the psychology behind habit formation and provides strategies for designing products that are engaging and encourage repeated use. more
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