“Building a global company is an intentional choice you make early on, and should be part of your company's mission.”
Source: Take Your Company Global: The New Rules of International Expansion
“Taking your company global is a business transformation exercise that can help you achieve your biggest and most ambitious dreams for your business.”
Source: Take Your Company Global: The New Rules of International Expansion
“There is no universal map or one-size-fits-all framework when you’re taking a company global. There are simply new organizational muscles you will need to build.”
Source: Take Your Company Global: The New Rules of International Expansion
“It’s a beautiful thing to see a company become a well-known, trusted brand in the most distant locations and in languages the founders and executives themselves do not speak.”
Source: Take Your Company Global: The New Rules of International Expansion
“There are five main reasons for taking a company global: proximity to customers, language, time zone, financial reasons, or employee mobility.”
Source: Take Your Company Global: The New Rules of International Expansion
“The deeper you go into any local market, the more adaptations your company will need to make in order to achieve your full potential there.”
Source: Take Your Company Global: The New Rules of International Expansion
“True global success requires finding the right balance for your business between thinking globally and executing locally.”
Source: Take Your Company Global: The New Rules of International Expansion
“To build a global company, focus on making your customers successful, without geography becoming a barrier.”
Source: Take Your Company Global: The New Rules of International Expansion
“To truly create an equitable experience for your customers in every local market, focus on driving a global mindset among your employees.”
Source: Take Your Company Global: The New Rules of International Expansion
“Every local market is different. Acknowledging these differences and adapting to them is a critical part of building a global business.”
Source: Take Your Company Global: The New Rules of International Expansion