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“Early in my sales career, various sales trainers taught our teams how to use matching and mirroring to build rapport and earn trust with our clients. When done well, it would inevitably help us improve customer service and closing ratios. It was not encouraged as a deceptive sales practice to manipulate, but rather a subtle way to make a great first impression and connect on a meaningful level.” — Susan C. Young
Early in my sales career, various sales trainers taught our teams how to use matching and mirroring to build rapport and earn trust with our clients. When done well, it would inevitably help us improve customer service and closing ratios. It was not encouraged as a deceptive sales practice to manipulate, but rather a subtle way to make a great first impression and connect on a meaningful level.