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“With indications that Gen Z is less interested in watching football—and professional sports generally—as well as an overall decline in America’s broadcast TV habit, dark clouds appear on the horizon, revenue-wise. Gambling was both an infusion of money through partnerships, sponsorships, and data agreements and a way to bump ratings back up. Sure enough, average viewership for 2021–2023 was 17.2 million. As more Americans try their hand at sports betting—especially as more states legalize it—the NFL will rely on gamblers to keep its revenue arrow pointing upward. The league does not seem to mind if it becomes as normal to bet on football as it is to watch football.”

Quote by Jonathan D. Cohen

Book:Losing Big: America's Reckless Bet on Sports Gambling
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Losing Big: America's Reckless Bet on Sports Gambling

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Jonathan D. Cohen

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“The normalization of sports betting represents the most consequential outcome of the NFL’s flip-flop on gambling. Had it only been states and the gambling industry that embraced gambling after Murphy, sports betting might have remained a somewhat niche interest. Betting would have a strong appeal but would have largely remained a subculture within American sports. It could have become something like fantasy sports: an activity that is hugely popular but also a pastime that can be avoided by anyone who does not want to participate. Today, sports gambling is definitively not a subculture or niche interest. This is in large part because the NFL and its fellow leagues helped transform the nation’s sports ecosystem into a sports gambling ecosystem. Is all of this gambling a threat to the integrity of football? Apparently not.”

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Book:Losing Big: America's Reckless Bet on Sports Gambling
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“From TV broadcasts to data deals, gambling is now an unavoidable part of the football experience, one that the league insists does not threaten the integrity of its product. As it has for decades, the NFL is trying to have it both ways: cracking down on some types of gambling while simultaneously making as much money from gambling as it possibly can.”

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Book:Losing Big: America's Reckless Bet on Sports Gambling
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“Every problem gambler’s story is unique. But in many ways, their stories are also all the same. Most sports bettors are drawn to gambling because they love sports and because gambling offers the chance to make the games more exciting. For some people, though, the pursuit of that excitement takes over their lives, leading to addiction—followed, for those fortunate enough, by recovery.”

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Book:Losing Big: America's Reckless Bet on Sports Gambling
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“Three-Ring Circus by Stewart Stafford First love's doubtless light, Blinded with scorching might, What little a cloudy eye allows, Passion's seal on supple brows. Resplendent in our united phase. Love's incandesence in full blaze, No one else existed, gazes locked, Past emptiness, amnesia-blocked. Now we pass on a muted, wintry street, Joyless crime, sounds of splashing feet, Pained awareness, eyes to the ground, Mourners part bereft of sorrow's sound. © 2025, Stewart Stafford. All rights reserved.”

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Author:Stewart Stafford
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“Sports betting consumed him. If he was not watching a game to follow a bet, then he was thinking about past wagers, discussing gambling with friends he made through a Discord channel, or researching the upcoming slate of games. Working primarily from home, he would use a dual monitor setup and keep one screen devoted to gambling. In many ways, his life had two monitors, one for gambling and one for everything else—family, friends, work, hobbies, dating, self-care, and so on. “It was what I enjoyed in life at the time,” he said. Gambling offered an escape from any problem he was facing. The only issue was that his escape was more stress-inducing than whatever he was escaping. Gambling left him “just constantly on edge, never really had peace of mind,” which led him to alcohol to take the edge off. He had fallen into a rabbit hole where gambling took on a logic of its own, where the only rational thing was to keep playing.”

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Book:Losing Big: America's Reckless Bet on Sports Gambling
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“Using his unemployment checks, he placed at least 151 bets totaling $14,000 over the course of February, losing $2,300. He kept going, gambling multiple times a day almost every day for nearly six months, resulting in a net loss of $7,250. With his mental health deteriorating and a void in his bank account where all the money he gambled should have been, he decided that something needed to change. He moved back in with his parents, outside of Wichita, Kansas. His career, his finances, and his life had been thrown off track. Gambling, he said, “tore me apart.”

SportsAddictionGamblingGamblerGambling AddictGambling AddictionSports BettingLegalized Sports BettingOnline Sports BettingSports Gambling
Book:Losing Big: America's Reckless Bet on Sports Gambling
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