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“With indications that Gen Z is less interested in watching football—and professional sports generally—as well as an overall decline in America’s broadcast TV habit, dark clouds appear on the horizon, revenue-wise. Gambling was both an infusion of money through partnerships, sponsorships, and data agreements and a way to bump ratings back up. Sure enough, average viewership for 2021–2023 was 17.2 million. As more Americans try their hand at sports betting—especially as more states legalize it—the NFL will rely on gamblers to keep its revenue arrow pointing upward. The league does not seem to mind if it becomes as normal to bet on football as it is to watch football.” — Jonathan D. Cohen
With indications that Gen Z is less interested in watching football—and professional sports generally—as well as an overall decline in America’s broadcast TV habit, dark clouds appear on the horizon, revenue-wise. Gambling was both an infusion of money through partnerships, sponsorships, and data agreements and a way to bump ratings back up. Sure enough, average viewership for 2021–2023 was 17.2 million. As more Americans try their hand at sports betting—especially as more states legalize it—the NFL will rely on gamblers to keep its revenue arrow pointing upward. The league does not seem to mind if it becomes as normal to bet on football as it is to watch football.