Quote image editor
“For the very nature of the product designer's role in industry tends to militate against his effectiveness. He is schooled--and presumably motivated--to design things for people; but he is retained to design things for the market.” — Ralph Caplan
For the very nature of the product designer's role in industry tends to militate against his effectiveness. He is schooled--and presumably motivated--to design things for people; but he is retained to design things for the market.