“For the very nature of the product designer's role in industry tends to militate against his effectiveness. He is schooled--and presumably motivated--to design things for people; but he is retained to design things for the market.”
Quote by Ralph Caplan
Work
By Design: Why There Are No Locks on the Bathroom Doors in the Hotel Louis XIV and Other Object Lessons
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Author
Ralph Caplan
Ralph Caplan, born in 1925, is an accomplished writer whose work spans various fields, including advertising, design, and cultural commentary. Known for his unique perspective and profound insights, Caplan offers readers a distinctive viewpoint. more
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