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Quote by Assegid Habtewold

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The 9 Cardinal Building Blocks: For continued success in leadership

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Assegid Habtewold

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“My father had the spirit and integrity of a scientist, but he was a salesman. I remember asking him the question "How can a man of integrity be a salesman?" He said to me, "Frankly, many salesmen in the business are not straightforward--they think it's a better way to sell. But I've tried being straightforward, and I find it has its advantages. In fact, I wouldn't do it any other way. If the customer thinks at all, he'll realize he has had some bad experience with another salesman, but hasn't had that kind of experience with you. So in the end, several customers will stay with you for a long time and appreciate it.”

“...long after a plate had been licked clean, it was the way you felt while you were eating it that carried on for days, months, years. For me food wasn't a competition about who could make the best dish. Its greatest power was to take taste and turn it into a long-lasting memory.As a girl, I had learned from my father that good food could be a vessel, a way to show love, even when you might not have the words to say so.”