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Quote by Steven Kotler

“When deeply religious subjects view sacred iconography or reflect on their notion of God, brain scans reveal hyperactivity in the caudate nucleus, a part of the pleasure system that correlates with feelings of joy, love, and serenity. But Lindstrom and Calvert found that this same brain region lights up when subjects view images associated with strong brands like Ferrari or Apple.”

Quote by Steven Kotler

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Steven Kotler
Steven Kotler

Steven Kotler, born on May 25, 1967, is an American author known for his works in the fields of personal growth, psychology, and neuroscience. His unique perspective and in-depth research have revealed the limitless potential of human beings to his readers. more

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