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Quote by Simone Puorto

“All technologically-enhanced realities are, de facto, XR. It can be a digital overlay placed over what we can see and experience in the physical world (a simple Snapchat filter, for example), VR roller coasters, or Pokémon GO. Whenever we're not (only) dealing with the physical world, we're in the metaverse.”

Quote by Simone Puorto

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Simone Puorto

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“Everyone seems to suffer from "metaverse FOMO" right now. To a certain extent, it's like the mid-'90s all over again. During the internet boom, companies that added a ".com" suffix to their names (even though they had nothing to do with the Internet) experienced abnormal returns in terms of stock value. That's precisely what is happening with any brand with the words crypto, blockchain, metaverse, or Web3 attached to it.”

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“At some point, almost overnight, everyone started talking about the metaverse. It was suddenly treated like the Next Big Thing, even though most of the central blocks of the metaverse (digital twins, iCommerce, Business-to-Avatar advertising, etc.) have been around for years. To make things worse, it makes no sense to me to see a bunch of experts talking ABOUT the metaverse in a 2D environment. It's like talking about the Internet possibilities over a fax machine.”

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“The metaverse is evolutionary, not revolutionary. It will unlikely replace traveling tout-court, but it will definitely play a role in it, especially in the early, top-funnel touchpoints of the traveler's journey. Currently, we pick a hotel founding our decision based on photos, videos, and reviews only, while the metaverse could provide a more immersive experience, and allow us to immerse in a destination, book a hotel room or a restaurant table while sitting at our couch, and -eventually- live the experience in the physical world. It's what I call "travel research on steroids." No static image, 2D video, or website will ever be able to deliver a comparable experience. It's the next level of the "try before you buy" concept. And, quite frankly, we're just scratching the surface.”

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“Interoperability is the biggest challenge for brands trying to enter the metaverse. The risk of betting in the wrong m-world and being left empty-handed in five years is real. Interoperability of platforms is not a prerequisite for the metaverse, but without it, we'll end up working in silos with the same (disastrous) Web 2.0's paradigm. We must make sure that environments, objects, avatars, NFTs, avatar skins, etc. can be moved from one platform to the other. I should be able to play Axie Infinity, sell my Axie on OpenSea, get paid in Ethereum, buy an avatar skin in Minecraft, and then wear it in Decentraland. That's the central concept of decentralization (and the core idea of Web 3.0). Are we there yet? Definitely not.”

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