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Quote by Simone Puorto

“The metaverse is not virtual. That's the false narrative I am trying to correct. The metaverse is, if anything, phygital. Customers increasingly jump between physical and digital realms in the journey to making a purchase. Until we overcome this binary mental scheme, we'll never grasp the essence of the metaverse.”

Quote by Simone Puorto

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Simone Puorto

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“Interoperability is the biggest challenge for brands trying to enter the metaverse. The risk of betting in the wrong m-world and being left empty-handed in five years is real. Interoperability of platforms is not a prerequisite for the metaverse, but without it, we'll end up working in silos with the same (disastrous) Web 2.0's paradigm. We must make sure that environments, objects, avatars, NFTs, avatar skins, etc. can be moved from one platform to the other. I should be able to play Axie Infinity, sell my Axie on OpenSea, get paid in Ethereum, buy an avatar skin in Minecraft, and then wear it in Decentraland. That's the central concept of decentralization (and the core idea of Web 3.0). Are we there yet? Definitely not.”

“Oggi, scegliamo un hotel basando la nostra decisione su foto, video e recensioni: il Metaverso potrebbe fornire un’esperienza più coinvolgente e permetterci di visitare una destinazione, prenotare una camera d’albergo o un tavolo al ristorante, entrare in un museo mentre siamo seduti sul nostro divano, per poi vivere l’esperienza in real life.”

“We don't look at the stars in the universe and say how tragic they are, how bruised they are, even though that is what they are. We look at them and speak of the beauty they contain. The inspiration they give us. Even though stars are the scars of the universe we don't see them as these broken pieces of gaseous matter, we see them as these majestic astrological blessings that give hope to billions. What if you saw yourself in that same light, or better yet what if you saw others in a similar way.”