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Quote by Sherri Jefferson

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Sherri Jefferson

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“Melancholy pervades me every time I enter a souvenir shop. I have been to many of them around the world. I try not to buy anything for multiple reasons. One of them is because I find the way souvenir shops represent a country or a culture problematic, to say the least. The items you find there are almost always either much better or much worse than the way locals do things. Each item is glorified or trivialized – depending on the taste of the manufacturer and the demand of the buyers. They are always designed to give you a presumed idyllic and warm feeling about the country from which you buy them. In reality, many locals strive to get close to owning some of the items displayed in souvenir shops. Moreover, even if locals use items like those displayed, their daily lives are never as romantic and as smooth as the feeling you get in these shops. In a sense, then, souvenir shops are places where people and their cultures are objectified and romanticized par excellence. Their human joys are amplified. Their grand sorrows are downplayed or buried altogether. Their real histories are either erased or diluted at best. Nevertheless, I confess to you, I always end up buying honey. Perhaps because bees represent life to me. Perhaps because I find that healthy bees and wildlife speak volumes about the overall health of a place and its people?”

CultureColonialismConsumerismRepresentationSociologyUnderstanding OthersSouvenirsCommercialismReductionismCultural Anthropology
Author:Louis Yako
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