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Marilyn Suttle

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“In a judgment-free arena, there is an evident invitation to surface imaginative ideas, perspectives, and insights.”

“Co-creation partnerships that prosper reject selfishness; they are all about “How can I serve you?”

“Let your co-creation partnership run free in the wild meadow of originality; it will be fenced in the stable of practicality soon enough.”

“Invite your customer to take risks in the pursuit of inspired innovation, and be your customer’s net when they step onto that high wire.”

“Help your customer lighten up, let go, kick back, and save perfection for a rare picture day.”

“Innovation dances to the sweet sound of a banjo. Banjo behavior makes people want to jump up and join in.”

“If the pursuit of customer imagination were a religion, passion would be its hymnal.”

“Your being in the middle of your imagination turned on is not like a boardroom; it’s like a candy shop.”

“Co-creation partnerships are free-idea zones because they are neighborhoods of acceptance and goodness.”