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Quote by Jeffrey Fry

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Jeffrey Fry

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“If the pursuit of customer imagination were a religion, passion would be its hymnal.”

“Your being in the middle of your imagination turned on is not like a boardroom; it’s like a candy shop.”

“Co-creation partnerships are free-idea zones because they are neighborhoods of acceptance and goodness.”

“Customers want to bond with a brand on a deeper level. They want you to be their BFF, Sherpa, and cheerleader all in one.”

“Let me understand,' Omar said, his brow furrowed in concentration. 'When played with cars, people could get killed. But when played with kissing, people could get...kissed.' He mused on this for a second. 'It seems like the better option.' 'You'd think,' replied Kaitlyn. 'But if you were to survey one hundred high school boys, ninety-eight of them would tell you they'd rather die in a fiery crash than be caught kissing another guy.' 'What about the other two?' 'Statistically, they're already kissing each other”