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Quote by Pooja Agnihotri

“The more numbers you know through market research, the more you will be able to cut down your business risk.”

Quote by Pooja Agnihotri

Book:Market Research Like a Pro

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Market Research Like a Pro

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Pooja Agnihotri

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“The biggest advice I can give for setting up your market research objectives is to be very clear and concise.”

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“Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources.”

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“Never guess anything. You will make bad business decisions if you do that. If you don’t have data on something, start a research project on that topic.”

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“Not paying attention to your market research results is not just a waste of your market research efforts but also a loss of an opportunity to make your business more profitable.”

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