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“There is so much confusion about branding even at top levels of The Fortune 500 it makes one wonder how they got successful in the first place ! Brace yourself ! Here is the shortest scientific statement on branding you ‘ll ever hear ! It appears simplistic – I assure you it is anything but . If you really understand it & internalize it – you ll be like an Avenger – a superhero in a herd of weaklings Here it goes ! A successful brand is one that is perceived to be USEFUL & UNIQUE” — Dharmendra Rai
There is so much confusion about branding even at top levels of The Fortune 500 it makes one wonder how they got successful in the first place !
Brace yourself !
Here is the shortest scientific statement on branding you ‘ll ever hear !
It appears simplistic – I assure you it is anything but . If you really understand it & internalize it – you ll be like an Avenger – a superhero in a herd of weaklings
Here it goes !
A successful brand is one that is perceived to be USEFUL & UNIQUE