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Quote by Pooja Agnihotri

“For identifying the objective of your market research project, it is highly advisable that you should zero in on the exact information you want to collect and from who.”

Quote by Pooja Agnihotri

Book:Market Research Like a Pro

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Market Research Like a Pro

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Pooja Agnihotri

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“If you are going to use the results of market research to make a big business decision, then it’s a good idea to do quantitative research rather than qualitative.”

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Book:Market Research Like a Pro

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“The more numbers you know through market research, the more you will be able to cut down your business risk.”

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Book:Market Research Like a Pro

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“When she had failed once or twice to respond to some conversational gambit or other, Bond also relapsed into silence and occupied himself with his own gloomy thoughts.”

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“The biggest advice I can give for setting up your market research objectives is to be very clear and concise.”

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Book:Market Research Like a Pro

Source: Market Research Like a Pro

“Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources.”

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Book:Market Research Like a Pro

Source: Market Research Like a Pro

“One market research project should have only one objective. More than one objective can affect the effectiveness of your research.”

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Book:Market Research Like a Pro

Source: Market Research Like a Pro

“Never guess anything. You will make bad business decisions if you do that. If you don’t have data on something, start a research project on that topic.”

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Book:Market Research Like a Pro

Source: Market Research Like a Pro

“Not paying attention to your market research results is not just a waste of your market research efforts but also a loss of an opportunity to make your business more profitable.”

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“In the end we will remember not the words of our enemies...but the silence of our friends. - Martin Luther King, Jr.”

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“Once we know, we’re empowered.”

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