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Quote by Charlotte Beers

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I'd Rather Be in Charge: A Legendary Business Leader's Roadmap for Achieving Pride, Power, and Joy at Work

This book provides a comprehensive roadmap for aspiring leaders, drawing from the experiences and wisdom of a distinguished business leader. It delves into the principles and strategies necessary to take charge effectively, emphasizing the importance of instilling pride, power, and joy in both oneself and one's team. more

Author

Charlotte Beers
Charlotte Beers

Charlotte Beers, born on July 26, 1935, is an accomplished businesswoman renowned for her exceptional achievements in the advertising and marketing sectors. She served as the CEO of one of the world's largest advertising agencies, where she brought innovation and breakthroughs to the industry. Beers' career is marked by her leadership and innovative spirit, which not only elevated the performance of her companies but also influenced global business strategies. more

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“What if one were to want to hunt for these hidden presences? You can’t just rummage around like you’re at a yard sale. You have to listen. You have to pay attention. There are certain things you can’t look at directly. You need to trick them into revealing themselves. That’s what we’re doing with Walter, Jaz. We’re juxtaposing things, listening for echoes. It’s not some silly cybernetic dream of command and control, modeling the whole world so you can predict the outcome. It’s certainly not a theory of everything. I don’t have a theory of any kind. What I have is far more profound.’ ‘What’s that?’ ‘A sense of humor.’ Jaz looked at him, trying to find a clue in his gaunt face, in the clear gray eyes watching him with such - what? Amusement? Condescension? There was something about the man which brought on a sort of hermeneutic despair. He was a forest of signs. ‘We’re hunting for jokes.’ Bachman spoke slowly, as if to a child. ‘Parapraxes. Cosmic slips of the tongue. They’re the key to the locked door. They’ll help us discover it.’ ‘Discover what?’ ‘The face of God. What else would we be looking for?”

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