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“Is it better for an exhibitor to buy a booth or rent it? That depends. Here are 3 key questions to ask: – Will you exhibit at more than one show at a time? – Will your booth footprint vary significantly from show to show? – Will you make major changes to your marketing, branding, or product line in the next year?” — Lisa Masiello
Is it better for an exhibitor to buy a booth or rent it? That depends. Here are 3 key questions to ask:
– Will you exhibit at more than one show at a time?
– Will your booth footprint vary significantly from show to show?
– Will you make major changes to your marketing, branding, or product line in the next year?