“Is it better for an exhibitor to buy a booth or rent it? That depends. Here are 3 key questions to ask: – Will you exhibit at more than one show at a time? – Will your booth footprint vary significantly from show to show? – Will you make major changes to your marketing, branding, or product line in the next year?”
Quote by Lisa Masiello
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Trade Show 411: The Essential Guide to Exhibiting Like a Pro
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