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“Much of sportsbooks’ behavior is obviously less about competing with the black market and instead about cultivating a new generation of gamblers. “Anybody under twenty-five they have their eye on,” one former FanDuel employee said of their old company. The vast majority of these bettors would likely never have bet illegally. But the companies know that young people are crucial for their bottom line, that bettors between the ages of twenty-five and thirty-five are “the guys that bring you all the money,” the former FanDueler told me.” — Jonathan D. Cohen
Much of sportsbooks’ behavior is obviously less about competing with the black market and instead about cultivating a new generation of gamblers. “Anybody under twenty-five they have their eye on,” one former FanDuel employee said of their old company. The vast majority of these bettors would likely never have bet illegally. But the companies know that young people are crucial for their bottom line, that bettors between the ages of twenty-five and thirty-five are “the guys that bring you all the money,” the former FanDueler told me.