“In short, the community on Facebook is the lazy kind. Whereas true community requires hard work ("love one another earnestly," writes Peter), social media provide us a kind of community that requires little of us. 'In other words,' writes Malcolm Gladwell, 'Facebook activism succeeds not by motivating people to make a real sacrifice but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice.”
Book:Unfriend Yourself