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Quote by Adam Grant

“The principle of optimal distinctiveness: we look for ways to fit in and stand out. A popular way to achieve optimal distinctiveness is to join a unique group.... Studies show that people identify more strongly with individuals and groups that share unique similarities. The more rare a group, value, interest, skill, or experience is, the more likely it is to facilitate a bond. And research indicates that people are happier in groups that provide optimal distinctiveness.”

Quote by Adam Grant

Book:Give and Take: A Revolutionary Approach to Success
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Give and Take: A Revolutionary Approach to Success

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Adam Grant
Adam Grant

Adam Grant is a renowned professor, born on August 13, 1981. He is a leading psychologist in the field of work motivation and career success. Grant is known for his research on work attitudes and leadership, which has had a profound impact on the workplace and personal development. more

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