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“The principle of optimal distinctiveness: we look for ways to fit in and stand out. A popular way to achieve optimal distinctiveness is to join a unique group.... Studies show that people identify more strongly with individuals and groups that share unique similarities. The more rare a group, value, interest, skill, or experience is, the more likely it is to facilitate a bond. And research indicates that people are happier in groups that provide optimal distinctiveness.” — Adam Grant
The principle of optimal distinctiveness: we look for ways to fit in and stand out. A popular way to achieve optimal distinctiveness is to join a unique group.... Studies show that people identify more strongly with individuals and groups that share unique similarities. The more rare a group, value, interest, skill, or experience is, the more likely it is to facilitate a bond. And research indicates that people are happier in groups that provide optimal distinctiveness.