“Supermarkets in Denmark have experimented with adding a second bar code to packages of meat that when scanned at a kiosk in the store brings up on a monitor images of the farm where the meat was raised, as well as detailed information on the particular animal’s genetics, feed, medications, slaughter date, etc. Most of the meat in our supermarkets simply couldn’t withstand that degree of transparency; if the bar code on the typical package of pork chops summoned images of the CAFO it came from, and information on the pig’s diet and drug regimen, who could bring themselves to buy it? Our food system depends on consumers’ not knowing much about it beyond the price disclosed by the checkout scanner. Cheapness and ignorance are mutually reinforcing.”
Quote by Michael Pollan
Work
Michael Pollan investigates the complex relationships between food, culture, and the environment through an in-depth analysis of the ingredients and processes involved in four distinct meals. The book delves into the history, science, and ethics of food production, offering a critical examination of the modern food system and its impact on health, sustainability, and society. more
Author
Michael Pollan is an American author renowned for his insightful views on food, agriculture, and culture. His work explores the impact of the modern food industry on health, the environment, and society, as well as the necessity of sustainable food systems. more
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