“To stand apart in these overcrowded markets, you need to be creative through value innovation.”
Quote by W. Chan Kim
Work
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Browse quotes and source details for this work. more
Author
W. Chan Kim
W. Chan Kim is a renowned business strategist and author. Born in 1952, he is known for his contributions to the field of strategic management. Kim, along with Renée Mauborgne, co-developed the concept of 'Blue Ocean Strategy,' which encourages companies to find uncontested market spaces to create new demand. His book, 'Blue Ocean Strategy,' has had a profound impact worldwide. more
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