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Quote by Penn Jillette

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Presto!: How I Made Over 100 Pounds Disappear and Other Magical Tales

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Penn Jillette

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“The perpetual growth model is simply not built for an era of rapid planetary change. In a world where the richest 85 people in the world own as much wealth as the bottom 3.5 billion, and the wealthiest 10% produce 49% of all emissions, it’s not individual choices that are driving climate change. When we realize that rich people have stolen our planet’s habitability for themselves, we will demand revolutionary change.”

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“In late-2006, the most publicised government-commissioned report on the economics of climate change was released. Soon to be widely known as the Stern Review, the report concluded that it would be necessary to invest at least one per cent of Gross World Product (GWP) every year to avoid climate change damage costs equivalent to the annual loss of 5–20 per cent of GWP (Stern 2007). The Stern conclusions were soon supported in 2007 with the publication of the fourth series of IPCC reports declaring that the cost of reducing emissions would be significantly less than the cost of climate change damages (IPCC 2007a). Also stressed by the IPCC was that “warming of the climate system is unequivocal” and that it was “very likely that global warming is the result of human activities”

EnvironmentClimate ChangeGlobal WarmingEmissionsGwp
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“If one cares about the earth—if one respects nature—it is better to consume vegetables, fruits, nuts, and grains. If you care about the planet and wish to adopt an earth-friendly lifestyle, it is advisable to focus only secondarily on the car that you drive, or recycling, or turning off lights and turning down heat, and primarily on what you buy at the grocery store. What we eat has a much greater impact on the environment.”

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“So why does Tesla stand out in the field? They can point to the advantage of a "bigger" Big E. Their product line's end use has benefits, and they are not shy about talking about it. There is something here for your organization as well. Ask yourself what the impacts of the actual use of your product or service are versus alternatives, and you are well on your way.”

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Book:The Purpose-Driven Marketing Handbook: How to Discover Your Impact and Communicate Your Business Sustainability Story to Grow Sales, Retain Talent, and Attract Investors
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