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Quote by Pooja Agnihotri

“You can turn any business into a successful one, but only if you can figure out what customers really need, what current brands are offering to fill that need, and how big the gap between customer needs and the existing product is.”

Quote by Pooja Agnihotri

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Market Research Like a Pro

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Pooja Agnihotri

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“Flavors are much more intense for people these days, so some of the old recipes don't stand up the way they used to. Think about what people are eating now, all kinds of hot sauces and spicy foods. Intensely spiced global cuisines. Bitter kale instead of buttery spinach, funky goat cheese instead of mild cheddar." He tilts his head at me, pondering. "So what you are saying is that because people are much more exposed to these things, the original recipes taste different to them?" "Exactly! Sriracha is as common as ketchup in most houses these days, so people's palates are used to more oomph in their flavors. Think about how it all used to be basic caramel, and now salted caramel is everywhere! When I was a kid it was all about milk chocolate, and now the darker and more intense the better.”

“So, putting my faith in other passengers who told me it was definitely going to the city, I boarded a bus and spent well over an hour standing, swaying and trying to look out of the window to guess where we were. Traffic was solid, as expected. When we moved, we crawled. Eventually the bus reached somewhere that seemed significant – at least, somewhere a lot of people were getting off – and, sure enough, I was in the city, and there were taxis. The wrong side of the city, as it transpired, so a long taxi ride ensued. Nearly four hours from leaving the factory to reaching the hotel. I wasn’t doing that again.”