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Quote by Pooja Agnihotri

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Market Research Like a Pro

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Pooja Agnihotri

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“Flavors are much more intense for people these days, so some of the old recipes don't stand up the way they used to. Think about what people are eating now, all kinds of hot sauces and spicy foods. Intensely spiced global cuisines. Bitter kale instead of buttery spinach, funky goat cheese instead of mild cheddar." He tilts his head at me, pondering. "So what you are saying is that because people are much more exposed to these things, the original recipes taste different to them?" "Exactly! Sriracha is as common as ketchup in most houses these days, so people's palates are used to more oomph in their flavors. Think about how it all used to be basic caramel, and now salted caramel is everywhere! When I was a kid it was all about milk chocolate, and now the darker and more intense the better.”

FlavorsSocial Media MarketingBusiness MarketingFood TrendsPalates
Book:Wedding Girl
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“So, putting my faith in other passengers who told me it was definitely going to the city, I boarded a bus and spent well over an hour standing, swaying and trying to look out of the window to guess where we were. Traffic was solid, as expected. When we moved, we crawled. Eventually the bus reached somewhere that seemed significant – at least, somewhere a lot of people were getting off – and, sure enough, I was in the city, and there were taxis. The wrong side of the city, as it transpired, so a long taxi ride ensued. Nearly four hours from leaving the factory to reaching the hotel. I wasn’t doing that again.”

LifeBusinessTravelInvestingEnjoymentEntertainingLive Life To The FullestReferenceBusiness TravelBusiness Investment
Book:There's No Business Like International Business: Business Travel – But Not As You Know It
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“All I do know is that the plant manager himself took me outside to the gate, waved down a passing police open-top jeep, greased the palm of the officer who was driving, and pushed me into the back next to a man dressed in camouflage with an automatic rifle on his lap. Sirens blaring, I was driven to the airport, scared out of my skin.”

LifeChallengesHumourInvestingEnjoymentEntertainingLive Life To The FullestBusiness TravelBusiness InvestmentEference
Book:There's No Business Like International Business: Business Travel – But Not As You Know It
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“Suddenly, ahead of us, a group of men ran out of the forest and pulled a thick rope across the road. There was no time to look at them properly, but they didn’t look friendly. I still don’t know why, but my reflex reaction was to foot the accelerator and drive straight through – never a good idea on a dirt track, except perhaps for rally drivers. I’m not sure who was more surprised, me or them, but I found myself looking in the rear-view mirror and seeing men lying on the road, I suppose pulled down by the force of the rope.”

LifeBusinessTravelInvestingEnjoymentEntertainingReferenceBusiness TravelBusiness Investment
Book:There's No Business Like International Business: Business Travel – But Not As You Know It
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