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Quote by Farshad Asl

“Serve beyond the sale—earn trust with genuine care, and customers will evolve into lifelong advocates.”

Quote by Farshad Asl

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Farshad Asl

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“Some days it seems like we have intentionally built a society that gives people little guidance on how to perform the most important activities of life. As a result, a lot of us are lonely and lack deep friendships. It’s not because we don’t want these things. Above almost every other need, human beings long to have another person look into their face with loving respect and acceptance. It’s that we lack practical knowledge about how to give each other the kind of rich attention we desire. I’m not sure Western societies were ever great at teaching these skills, but over the past several decades, in particular, there’s been a loss of moral knowledge. Our schools and other institutions have focused more and more on preparing people for their careers, but not on the skills of being considerate toward the person next to you. The humanities, which teach us what goes on in the minds of other people, have become marginalized. And a life spent on social media is not exactly helping people learn these skills. On social media you can have the illusion of social contact without having to perform the gestures that actually build trust, care, and affection. On social media, stimulation replaces intimacy. There is judgment everywhere and understanding nowhere.”

“Don't get me wrong; devoting time outside of work to serving others is a great idea. Recent research suggests that people who do so — by volunteering in their communities, for example — have better health and wellbeing, and perform better at work. Having a clear purpose beyond paid work also has a buffering effect. If your entire identity is wound up in a job that could go away, your wellbeing is in constant jeopardy.”

“The time to be asking tough questions about whether you can make your current job into a sustainable worklife is as early as possible. Start with a very basic question: Who can, does, or will eventually benefit from my efforts? See if you can answer with the names of actual people, not abstract groups. ... A commonality I have observed, across professions, is that your contributions come into clearest view as you get closer to the beneficiaries of your work. The more you can learn about a person who directly benefits from your time and effort, the more motivation you will have to improve that person's life in the future.”